Nike is the 1st brand for most American teenagers buying clothing and footwear

For the 2023 autumn and winter market research on clothing, Nike won 33%, follow by American Eagle 7%, Lululemon 6%, H&M 4% and Shein 3%.

Nike’s lead comes from Swoosh spending more money to win the favor of young consumers, especially in the mainland China market, focusing on generation z and alpha generation consumers.

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