France plans to curb fast fashion brands Shein

The France National Assembly supports a series of policy to make the fast fashion less attractive to consumers, especially fast fashion clothing from mainland China. The France Environment Minister Christophe Bechu said that the vote made France the first country in the world to legislate restrictions on the excesses of ultra-fast fashion.

France new policy include banning advertising of this cheapest textile and imposing environmental taxes on low cost goods. Due to China fast fashion brands, the French clothing market is flooded with cheap imported clothing, and several local brands have declared bankruptcy. Shein provides 7200 new pieces of clothing every day, such fast fashion is a highly pollution industry, accounting for 10% of greenhouse gas emissions and is also a major source of water pollution.

The authorities plan to levy an additional fee of 5 euros on each item related to the ecological footprint of fast fashion from next year, however, The Republicans (LR) who has been representing the 5th constituency Antoine Vermorel-Marques said that banning advertising in the textile industry, especially the fashion industry, will kill fashion.