Italy’s E-Commerce Market Reaches €62 Billion, Grows 6%

According to a 2024 report by Milan Polytechnic’s Netcomm, Italy’s e-commerce market now has 35.2 million consumers—up by 1.5 million from 2023—and is valued at €62 billion, reflecting 6% annual growth.

Key Highlights:

• Top categories: Electronics, groceries, clothing, and home goods.
• Fastest-growing segments: Services (+7%) and food delivery.
• Second-hand platforms are expanding, especially among younger consumers.
• The South and Central regions of Italy (like Lazio and Campania) show strong growth potential, though most e-commerce companies remain based in the northern region of Lombardy.

Italy’s e-commerce is maturing steadily, with increasing demand for digital services and convenience, supported by both large and small-scale enterprises.

***Photo Reference: https://ecommercenews.eu/italian-ecommerce-grew-6-in-2024/***