NIKE Delays Launch of Kim Kardashian Collaboration; Price Target Cut

NIKE has postponed the launch of its new collaboration with Kim Kardashian’s fashion brand SKIMS. The new line, “NIKESKIMS,” was expected to feature women’s performance apparel, but was delayed due to internal profitability concerns and weakened consumer sentiment.

Key Points:

• NIKE aimed to boost its appeal among female shoppers through the SKIMS partnership.
• SKIMS, launched in 2019, has grown rapidly and is seen as a strong competitor to Lululemon.
• NIKE’s stock dropped 0.82% on June 18; its recent performance and soft U.S. market demand led to lowered fiscal 2025 forecasts.
• Analyst firms, including Needham and Morgan Stanley, have reduced NIKE’s price targets, citing lower growth expectations.

Despite the delay, analysts believe that if managed well, this collaboration could still help revitalize NIKE’s women’s market segment in the future.

***Photo Reference:https://www.allaroundworlds.com/nike-skims-launch-delayed-kim-kardashian/ ***