German Sports Market Overview (2024–2025)

Market Performance & Forecast

• Historical Trend: The market maintained steady growth for 20 years, with an average annual growth rate of 5% since 2020.
• 2024 Downturn: The market experienced a decline in 2024 due to the high growth baseline of the previous year. The total market size fell to €13.8 billion (a 2% year-on-year decrease).
• 2025 Outlook: Experts predict a slow recovery, with the market expected to grow slightly to €13.9 billion.

Key Categories & Segments

• Top Performer: Team sports saw the largest growth in 2024, followed by a slight increase in running.
• Decliners: Winter sports, outdoor activities, and skateboarding saw the most significant drops.
• Product Leaders: Sportswear remains the largest category, accounting for over half of the market share at €73 billion. This is followed by footwear, equipment, and accessories.

Sales & Distribution

• Primary Channel: Specialty sports retail stores remain the most important sales channel in Germany.

***Photo Reference: https://www.expatica.com/de/lifestyle/sports-fitness/popular-sports-in-germany-103644/***